Free 15-Point Website Audit for UK Small Businesses
A manual check of the 15 things that decide whether a UK small business website turns visitors into enquiries, returned as a written report and a 20-minute call.
The free 15-point website audit checks the technical and content problems that quietly cost UK small businesses enquiries: mobile speed and Core Web Vitals, indexing and redirects, titles and headings, schema markup, Google Business Profile visibility, form delivery, cookie consent under PECR, and accessibility basics. You get a written PDF report and a 20-minute call within three working days.
Most small business sites fail in boring ways nobody has time to check: a form that stopped delivering enquiries months ago, a page that takes six seconds on a phone, a local pack where a worse competitor is visible and you are not. A person runs these checks, not a plugin: we open your site on a real phone, submit the form, follow the redirects and read the schema the way Google does. That is how the report names the three fixes that matter first.
What the 15 checks cover
Each check gets a pass, a fail or a not-applicable note. The list is fixed, so you know what is tested before you send the URL.
- Mobile speed and Core Web Vitals. Field and lab data for LCP, INP and CLS on your three key pages.
- Largest Contentful Paint. The slowest element and why, from hero image to blocking fonts.
- Image weight and formats. Oversized JPEGs, missing WebP or AVIF, images resized in the browser rather than before upload.
- Render-blocking resources. Scripts, stylesheets and fonts that delay first paint on mobile.
- HTTPS, redirects and hostname. Certificate chain, HTTP to HTTPS hop, duplicate www and non-www versions.
- 404s and broken links. Dead URLs still in your navigation, plus soft 404s returning a 200 status.
- Titles and meta descriptions. Duplicates, truncation, pages competing for one query.
- H1 structure. One clear H1 per page, and headings not used for layout.
- Internal linking. Orphan pages, service pages nothing links to, and empty anchor text.
- Schema markup. Organization and LocalBusiness data, whether it validates and matches the page.
- Google Business Profile. Category, service areas, hours, photos, unanswered reviews.
- Local pack visibility. Whether you appear for “your service plus your town”.
- Enquiry form delivery. We submit it, confirm arrival, and check which inbox it lands in.
- Cookie consent and PECR. Analytics before consent, pre-ticked boxes, privacy policy link.
- Accessibility basics. Colour contrast, alt text, focus styles and labelled fields, against WCAG 2.2 AA.
What you get back within three working days
Send a working URL and an email, and you get a PDF report of five to eight pages plus a 20-minute call within three working days. Every check gets a status, the evidence behind each fail, and a sort into three groups: do this week, do this quarter, leave alone. The last group matters as much as the first, because most audit documents recommend everything at once.
The call is a walkthrough, not a sales script: what the findings mean for your site, and which fix you can hand to whoever looks after it now. If nobody does, take the PDF to another developer as a brief. There is no promise of a Google position or a revenue figure here, because a 15-point check cannot honestly forecast either.
Which UK businesses the audit suits, and which it does not
It suits UK small businesses with a live site and no in-house technical person: local service firms, practices, trades, small retailers and B2B companies on WordPress, Shopify, Wix or Squarespace, especially owners who get traffic but few enquiries.
It is not for agencies wanting a white-label audit, sites mid-migration, or stores with thousands of SKUs that need a full crawl. For that scale, a technical SEO engagement for UK small businesses is the honest starting point rather than a free check.
How it works: three steps from URL to report
- You send the URL and your main goal. The form below takes a minute: website address, email and one dropdown.
- We run the 15 checks by hand, test the form with a real submission and record evidence for every fail. Usually one to two working days.
- You get the PDF and a 20-minute call at a time that suits you. The report is yours to keep.
Request the 15-point audit
Privacy: we use the website address, email and optional WhatsApp number only to run and send this audit. We do not add you to a newsletter and we do not sell or share the data. The enquiry is deleted once the audit is finished unless you ask us to keep it. Personal data is handled to UK GDPR standards; the privacy policy has the detail.
Four questions UK owners ask before requesting the audit
Is the audit genuinely free?
Yes. No card, no invoice and no obligation to buy afterwards. We offer it because it is the cheapest way to find out whether a paid project would be worth your money, and because some sites only need three fixes.
Do you need access to my analytics, hosting or CMS?
No. All 15 checks run against the public site, so we never ask for a login before the audit. If you later want a deeper crawl, log-file analysis or a look inside Search Console, we ask separately.
How long does the audit take?
Three working days from a working URL and email, usually two. If the site is not reachable or is unusually large, we say so before the deadline rather than going quiet.
Will the call turn into a sales pitch?
The call is 20 minutes on the report. If one fix needs a developer and you have none, we will say what we would charge and how long it takes. You can take the report to another developer, and some people do.
If the report points at a slow, dated site rather than a single technical fault, the UK small business web design service covers a rebuild with speed targets written into the scope. If the problem is crawling, indexing or thin commercial pages, technical SEO for UK small businesses is the closer fit.
